November 1, 2021
๐๐ผ๐บ๐บ๐ผ๐ป ๐ ๐ถ๐๐๐ฎ๐ธ๐ฒ #๐ฏ: ๐๐ฎ๐ป๐ป๐ถ๐ฏ๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ผ๐ณ๐ณ๐ฒ๐ฟ ๐๐๐ถ๐๐ฒ Cannibalization – the third of the 3 biggest mistakes coaches make. In your excitement to craft new offers (always on to the next thing: where my enneagram 3s and 9s at?) and SERVE more women at varying budgets — did you shoot yourself in your own foot? YUP […]
Cannibalization – the third of the 3 biggest mistakes coaches make. In your excitement to craft new offers (always on to the next thing: where my enneagram 3s and 9s at?) and SERVE more women at varying budgets — did you shoot yourself in your own foot?
YUP ๐ But here’s the thing, we can fix this.
We need to make sure that your highest price programs don’t have significant overlap with your other offers.
The difference between your offers should be clear as day.
The biggest differentiator is SUPPORT, but sometimes you can also differentiate with the content of your offers.
โก๏ธ EXAMPLE: If your $497 course includes everything that an $8k group coaching offer should include – we would not add more to your group coaching to differentiate it.
INSTEAD, we would take all the high-level elements out of your course and make them part of your group coaching.
If you are currently including weekly coaching calls in your $497 course…weโre going to remove those from that offer and make sure the highest levels of support are ONLY in your highest coaching offer instead.
โช There is a fine line between cannibalization and a seamless product suite.
I know you had good intentions and YOU see the difference between your offers but I can guarantee it’s not that clear to your community.
๐๐ผ If your ideal clients can’t see the difference between your offers within 10 seconds, I can guarantee they will justify why they need the LESSER of your offers even if the VALUE & the transformations are 100% different.
If you’re ready to build, & launch your own scalable offers & programs head to HER-COACH-ACADEMY here!
Thanks for joining us these past few weeks for the 3 biggest mistakes coaches make! You can check out more T.C. Blogs here.
Xx,
Your Coach Tirzah
I love helping female entrepreneurs develop + execute high-converting strategies to attract their dream clients & income so they can build a business and LIFE they love. Letโs be Insta-Friends!
Praesent leo risus, sodales sed fermentum vitae, ornare ut metus. Maecenas ornare pellentesque metus a commodo. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse sed nibh non nisl finibus imperdiet.
5 Tips to Grow Your Profits
send me my guide