𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 #𝟯: 𝗖𝗮𝗻𝗻𝗶𝗯𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿 𝘀𝘂𝗶𝘁𝗲

Cannibalization – the third of the 3 biggest mistakes coaches make. In your excitement to craft new offers (always on to the next thing: where my enneagram 3s and 9s at?) and SERVE more women at varying budgets — did you shoot yourself in your own foot?

YUP 😅 But here’s the thing, we can fix this.

We need to make sure that your highest price programs don’t have significant overlap with your other offers.

The difference between your offers should be clear as day.

The biggest differentiator is SUPPORT, but sometimes you can also differentiate with the content of your offers.

⚡️ EXAMPLE: If your $497 course includes everything that an $8k group coaching offer should include – we would not add more to your group coaching to differentiate it.

INSTEAD, we would take all the high-level elements out of your course and make them part of your group coaching.

𝙄𝙏’𝙎 𝙏𝙃𝘼𝙏 𝙎𝙄𝙈𝙋𝙇𝙀.

If you are currently including weekly coaching calls in your $497 course…we’re going to remove those from that offer and make sure the highest levels of support are ONLY in your highest coaching offer instead.

↪ There is a fine line between cannibalization and a seamless product suite.

I know you had good intentions and YOU see the difference between your offers but I can guarantee it’s not that clear to your community.

👉🏼 If your ideal clients can’t see the difference between your offers within 10 seconds, I can guarantee they will justify why they need the LESSER of your offers even if the VALUE & the transformations are 100% different.

If you’re ready to build, & launch your own scalable offers & programs head to HER-COACH-ACADEMY here! 

Thanks for joining us these past few weeks for the 3 biggest mistakes coaches make! You can check out more T.C. Blogs here.

Xx,

Your Coach Tirzah

I love helping female entrepreneurs develop + execute high-converting strategies to attract their dream clients & income so they can build a business and LIFE they love. Let’s be Insta-Friends!