If you want to generate leads online, then your business needs a lead magnet. Period.

What is a lead magnet, you may ask?

A lead magnet is offering something FREE to a potential customer in exchange for DATA…their email, name, social handle, etc. 🤲🏼

You can use lead magnets to grow your following, nurture qualified leads, build a strong email list, and ultimately scale your revenue. 💵

BIGGEST PRO: It’s the lowest-barrier entry into your funnel. It’s the introduction to YOU & YOUR SUITE and will help you effortlessly lead new people into your offers.

This is because once people provide their email, you can send the lead magnet directly to their inbox. 📩

Lead magnets can take many forms, but they usually have the following characteristics:

1. Promotes your business (generates leads)

2. Free to deliver (no cost)

3. High perceived value (valuable, helpful, or informative)

👉🏼 Bottom line: Businesses NEED lead magnets.

Email marketing has been studied time and time again to be one of the highest-converting marketing formats. It’s personal and checked more often than other social channels. 📱

PLUS, KEY THING HERE, there’s NO algorithm. As I tell my clients, you have just as much of an opportunity as say, AMY PORTERFIELD or Jordan Lee Dolley, to reach your customers for FREE. 🙌🏼

People aren’t simply going to give you their email address without a good incentive, even if they like your brand.

I don’t know about you, but over the years I have become super protective of my email & inbox. I’m not here for spam or for surface-level advice. Your customers are no different. 🙅🏼‍♀️

Here are 10 types of high-conversion lead magnets:

𝟏) 𝐂𝐇𝐄𝐂𝐊𝐋𝐈𝐒𝐓𝐒

Checklists condense everything that the user needs to know into one, actionable list.📝

𝟐) 𝐐𝐔𝐈𝐙𝐙𝐄𝐒

The main reason quizzes for lead magnet generation convert so well is that they give PERSONALIZED results, meaning you have an even more defined way to nurture and serve your clientele based on their results.

𝟑) 𝐖𝐎𝐑𝐊𝐒𝐇𝐎𝐏𝐒

These are VIDEO-HEAVY lead magnets. Workshops move from theory to practice, with emphasis on understanding the theory.

𝟒) 𝐄-𝐁𝐎𝐎𝐊𝐒

Choose a topic to write about that can be applicable to your audience’s needs or interests and put it into a quick and actionable e-book.

𝟓) 𝐂𝐇𝐀𝐋𝐋𝐄𝐍𝐆𝐄𝐒

These have been my go-to for building my email list & Facebook group. Across 3-5 days you can warm up your audience with a challenge that gives them quick wins along the way.

𝟔) 𝐓𝐄𝐌𝐏𝐋𝐀𝐓𝐄𝐒

Canva story graphics, a free NAV page, a free preset —  these are super helpful for your audience by helping them make their tasks MUCH easier!

𝟕) 𝐒𝐂𝐑𝐈𝐏𝐓𝐒

If your avatar needs something to help them either speak or write, SCRIPTS are a great option!

𝟖) 𝐏𝐑𝐎𝐌𝐏𝐓𝐒

Shameless plug – that’s why I included a ton of purposeful prompts as a bonus inside my CEO content bundle.😆 Giving away PROMPTS is an excellent way to give your avatar a quick & helpful win.

𝟗) 𝐒𝐏𝐑𝐄𝐀𝐃𝐒𝐇𝐄𝐄𝐓𝐒

Nothing is as satisfying as a SEXY spreadsheet! You could create a budget calculator, a calendar, or an interactive checklist; spreadsheets are where it’s at!

𝟏𝟎) 𝐌𝐈𝐍𝐈-𝐂𝐎𝐔𝐑𝐒𝐄

With this option, you can either create a niched course (overcoming 1 big problem in 1-4 quick modules) OR pulling 1 of your best modules out of your full course to serve as a stand-alone lead magnet.

TOP TIPS ON IMPLEMENTATION AND TECH SET-UP!

Now that you’ve made your beautiful LEAD MAGNET, let’s chat about how you can now get those sign-ups (data) collected and DELIVER your lead magnet for that instant gratification your lead is craving.

“BUT WAIT – Tirzah how do I promote it?”

There’s NOTHING worse than taking all this time to craft this epic freebie to only get 1 opt-in and feel like it was a FLOP. In most cases that’s not it; you can’t just create it and then leave it on the shelf to collect dust. You have to show it some love and attention and share it with your audience often. 

I’ve got you! Head on over to our HERpreneur Community on Facebook to binge more free training, network, and grow!

Xx,

Your Coach Tirzah

I love helping female entrepreneurs develop + execute high-converting strategies to attract their dream clients & income so they can build a business and LIFE they love. Let’s be Insta-Friends!

*Check out more of my blogs for FREE trainings & strategies here.